The Vision and Voice is a two minute "stump speech" which you can pull out at any time when others want to know what you stand for. If you are making any kind of change in your organization, you will need to repeat this speech over and over so others get what you care about.

Be willing to practice with a confidante who can give you useful feedback.

Clarity and conciseness are critical.

Be willing to show your passion. This gets others' attention and signals what is truly important to you.