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Brainswarming not Brainstorming?

April 11, 2014 by Amy Gilburg

I have always loved brainstorming. As an extrovert, I love interacting with others, generating ideas and possibilities, making connections, extrapolating, dreaming…I really couldn’t imagine a better way to innovate/problem solve until I saw this HBR video  by Dr. Tony McCaffrey, called: Brainswarming: Because Brainstorming doesn't Work.

The aspects that intrigue me the most are that it relies on visual meaning making/connecting from both a top down and bottom up perspective. It could appeal to introverts and extroverts, big picture and detail people! Everyone involved can bring their best thinking in a way that works for them.

If you are curious, take 5 minutes to learn more. I haven’t had a chance to try out Dr. McCaffrey’s method, so I can’t share any personal success stories yet, but would love to hear yours.